![]() Your sender reputation (or sender score) is the metric ISPs use to decide whether your emails are legitimate or spam. One of the reasons email marketers struggle to reach customers is a tarnished sender reputation. Let’s take a closer look at the top reasons why you should verify your email list and how that helps you run more successful email campaigns. Related: Let’s Talk About Email: Bruce Herwig of Image Source By verifying your address, you are ensured maximum deliverability to the intended audience.” People constantly move jobs, so your database is always out of date. ZeroBounce customer Bruce Herwig, a marketing director at Image Source, confirms: “Email verification works by confirming there is a valid email on the receiving end. ![]() Without it, you might be sending emails to fake addresses and not communicating with real people.Įmail validation also helps you prevent email blacklisting and ensure your work doesn’t go to waste. Think about it: what good is an email you sent if it ends up in the junk folder? Verifying email addresses is one of the best ways to increase your chances of landing in the inbox.įor any business that uses email marketing, email verification is an investment of time and money. Those email addresses will affect your overall email results.Keeping outdated emails in your database or CRM is detrimental because: The pandemic has made things worse, with data decaying even faster. On average, about 25% of your emails go bad every year. Why you should verify the email addresses on your listĮmail lists deteriorate. Our case study with MediaShares CEO Gene Massey shows just how risky bad data is to your email deliverability. ![]() Otherwise, you’re gambling with your email deliverability and email marketing budget. Once your email validator deems an email address problematic, you should remove it without delay.
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